Why CRM is important.

Customer Relationship Management, also known as CRM is extremely important for small businesses.  But what is CRM?  In the most simplified words, a CRM systems assist in managing a business’s relationships and the data and information associated with them.  You can use CRM tools to get more visibility and market towards a specific clientele and also keep a log of your sales trends over a period of time. On a more personal side of Customer Relationship Management, is helps with maintaining and creating relationships with old and new customers or clients.  Having a personal connection with your customers helps serve them in a better way and makes the business transaction go smoothly and more memorable.  Here at the Michael P. Cohen Team, we want you to feel comfortable with your realtor, and your transaction to go as smoothly as possible! Call us anytime at 610-331-7213 for all your real estate needs!

Main Street Networking Really Works

I was in Las Vegas at the Zillow conference a few weeks ago and perhaps one of the greatest networking events I have attended this year. I met an Agent at a Speed Networking Event, (you get 3 minutes to exchange ideas with an Agent).  I met100’s of Real Estate Agents from around the country, as Zillow encouraged networking and exchanging ideas and cards with fellow realtors.  I returned home to find a Voice mail, yes a voice mail, did I say VM. “Hello Mr. Cohen, I met you in Las Vegas last week and wetalked very briefly, however, I want you to list my mother’s house in Brewerytown, (a very Hot area) and she will be moving out to Northern California with me.  She leaves in 2 weeks, How fast can you sell her house…?  Call me right away.” 


I go out and meet Mom, we list the house (a double wide Philly row with high ceilings, large rooms and great character) and the showings are just not happening, very few calls. I am getting concerned as Mom is packing up. Then we get the Low Ball offer, and you know the sellers don’t like this.  Then, on Monday, Mom calls me, I am leaving Thursday, when willyou sell my house,


"Come see me Weds, I want to say good bye to you.", She says to me, you know ,I am never coming back to Philly again’. I am packed and ready to go.  I have a 1pm flight to Napa Valley on Thursday.


Wednesday night at 10 PM I get an email, a full price cash offer with at 15 day closing.  I can’t call Mom, too late. I call daughter, its only 7 on the west coast.  Hello Angelia, are you there, check out this Miracle that just occurred on Main Street, she said” I willbe up at 5 am and tell her to sign”.  I called Mom at 9 am, and told her Iam on my way to get her to signthisamazing offer.


The Moral of this miracle:  You never know who you will meet in your day, and every day should be considered a networking event, and Mom who was leaving Philadelphia, a place she grew up and raised her family, got on a plane, with a big smile and had asigned sales contract in her back pocket.  She said. “she felt sad and happy at the same time”..   Another Amazing journey on Main Street.  


610-642-0347 leave a voice mail if I don’t answer.

Why I Sell the Lower End Market in Philadelphia

I was at the RE/MAX Home office in Denver, CO earlier this year and I met an agent that said “I won’t list a home less than $500,000.”  I told him I just signed a deal for $16,500.


We are both top Realtors in our markets, but I achieved my status by working with customers that buy and sell at the bottom of the market.  This market place fuels my regular sales and commercial deals as well.


I changed careers in 1999, and by 2005 I dominated the foreclosure market in Philadelphia and you bet, I make a great living selling distressed Real Estate in Philadelphia, Delaware County and Montgomery County.


As this market improved, I found myself spending more time in the higher price range where the fees are much larger and the deals are more complex, but I never stopped working with my bottom market buyers.


The commission in foreclosures, shells and fixer uppers are low and average about $1,500 per transaction.  I typically close about 10-15 fixer uppers a month.  I could never get 5 transactions a year from a traditional customer.


Here is the best part.  There is little to no drama and hardly any contingencies except good title.  I have 2 experttitle companies that handle all the hair that comes with this type of deal.  Each title company processes over 100 deals a year from just my transactions. I typically always have 30-40 deals under agreement at all times


I made a great move when I joined RE/MAX Access in 2010.  I was pushing so much paper that I needed an assistant.  Now I have 2 assistants and a third to help when needed. I have3 buyersagents, that are on the street showing properties all day long.  It made my job easier, my customers happier and I am able to keep up the pace and spend 94% of my day on the phone, listing properties or attending settlements. (Thanks Steve O)


Now that the market has changed, my investors are calling their local agent to sell condos, land, small commercial & rehabbed properties in Center City, as my name is consistently given out to traditional buyers and sellers looking for their next home.


In conclusion, The Michael P. Cohen Team is the 2nd highest volume in units for RE/MAX in the State of Pennsylvania...  Honest, dependable and on-time.  We answer the phone until 9pm.  We have the experience and knowledge to help all our customers whether its $10,000 or $10 million dollars.

 **This was originally published 1/16/2016