Customer Relationship Management, also known as CRM is extremely important for small businesses. But what is CRM? In the most simplified words, a CRM systems assist in managing a business’s relationships and the data and information associated with them. You can use CRM tools to get more visibility and market towards a specific clientele and also keep a log of your sales trends over a period of time. On a more personal side of Customer Relationship Management, is helps with maintaining and creating relationships with old and new customers or clients. Having a personal connection with your customers helps serve them in a better way and makes the business transaction go smoothly and more memorable. Here at the Michael P. Cohen Team, we want you to feel comfortable with your realtor, and your transaction to go as smoothly as possible! Call us anytime at 610-331-7213 for all your real estate needs!